Get in touch
rumbleworks AI, MADE HUMAN

AI can save you hours every week.
Someone just has to make it make sense.

RumbleWorks helps small business owners in Victoria, BC reclaim hours every week by putting practical AI tools to work in their business — set up for you, taught patiently, in plain language. No hype, no jargon, no black boxes. Individual coaching available too.

Book a free AI Opportunity Session

What we do

Practical AI help, for real people

Most businesses don't need custom software. They need someone to set up the tools that already exist, tune them to how you work, and teach you until you don't need us anymore.

AI Starter Setup

For owner-run businesses. We set up the right AI tools for your shop, build a library of ready-to-use prompts for your everyday writing — customer replies, quotes, social posts — and train you and your staff on real work, live.

Workshops & coaching

Small-group sessions and one-on-one coaching for people who want AI in their daily life — organizing, researching, planning, writing. Friendly pace, no question too basic. Especially welcoming to the 50+ crowd.

Ongoing support

A monthly check-in for businesses we've set up: new prompts for new problems, updates as the tools evolve, and a real person to call when something's clunky. Optional — our setups are built so you don't depend on us.

How it works

Three steps, then it's yours

1

Free AI Opportunity Session

Thirty minutes, free, no obligation. We look at the five tasks that eat most of your week and find where AI can help. If we can't help, we'll say so and point you somewhere better.

2

We set you up

Your tools, your accounts, your voice. We build a custom prompt library around your actual work and test it until the results sound like you on a good day.

3

You take over

Two hands-on training sessions on your real work — not demos. You keep everything we build. When we're done, you don't need us. That's the point.

Paul Underhill

The rumble behind the name

You might know me as the Rumble guy

I'm Paul. Years ago I co-founded Rumble, a nourishing beverage born here in Victoria — you may have seen it on shelves around town. The company's story was, in part, my story: I've lived my whole life with serious lung disease, and in 2011 a double lung transplant gave me a second chance. Rumble began with the drink I built to keep myself strong enough for that fight.

These days I'm putting the same energy into something new. I use AI tools every single day — they've given me back hours and capabilities I'd written off — and I've watched too many good people and good businesses get left out because the tech world explains none of it in human terms.

That's RumbleWorks: AI, made human. I'm not a programmer. I'm the guy who figures out what these tools can do for your life or your business, sets them up, and teaches you until you're confidently on your own.